As the blogs become the new mainstream media, mainstream-style corruptions are starting to sneak in, and the issue of payola has become a major problem. Some bloggers now accept gifts from advertisers.
There is another problem with the blogs still unaddressed by the FTC and that is the practice for public relations companies to create hundreds of fake identities on popular review blogs and use them to skew the online opinions. A typical example is for popular movie review blogs to get "front loaded" with fake positive reviews for a movie as a form of covert advertising.
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